The company's "What's Next is Now Celebration" retail program for its Four Winns brand of boats will provide consumers with up to $25,000 in cash-back incentives when purchasing a qualifying boat.

“Along with our aggressive new product launch plan continuing to roll out, we feel a strong retail promotion will put us in a great position for generating traffic at the shows," stated Roch Lambert, Group President, Rec Boat Holdings. “Our network remains healthy and ready for the 2012 boat show season; the What's Next is Now Celebration program will offer that extra boost to spark retail activity at the shows."

With its "What's Next is Now" new model roll-out message, the company has launched more than 10 new boats including the new 27-foot V275 launched at the recent Paris Boat Show. In addition to the retail incentive, the company has issued a “Dare to Compare” program which challenges the consumer to compare Four Winns models against competing brands. With a tool developed for the dealers and provided to a potential customer, the shopper will have the opportunity to compare the built-in value of a Four Winns against a competitive model.

The retail program runs until March 31, 2012. Dealers will be provided point-of-purchase materials to promote the program as well as Dare to Compare cards and banner advertising for their websites.