Best Practices
Is Your Business Embracing New Media?
If you believe a website alone is sufficient in terms of a new media strategy - think again. Much of your incoming work may be as a result of client retention, recommendations and word of mouth, but no modern business can continue to grow successfully today without a new media strategy. More
Creating Better Hiring Standards With Pre-Employment Screening
Pre-employment screening should be standard practice for any responsible business. More
Generation Why
The next generation of boat buyers will be less loyal to brands and more connected than ever. Are you ready for them? More
Recognition Do's and Don'ts to Inspire and Energize
Like improvement efforts, effective reward and recognition is an integrated process, not a bolt-on program. Since you can't make your team or organization into something different than you, it has to start with you. Read More..
Growing Your Business Through Servicing Government Vessels
Growing Your Business Through Servicing Government Vessels
At this time of year marinas and boat dealers are busy addressing the needs of boating consumers. And while consumer business generates the vast majority of revenues for most marinas and service shops, demand fluctuates with the seasons. Read More..
Effective Government Relations Practices To Benefit Your Business
Effective Government Relations Practices To Benefit Your Business
While many marine businesses are familiar with boat shows produced by the National Marine Manufacturers Association (NMMA), some may not be familiar with the organization's role in representing the interests of the boating industry to different levels of government. Read More..
MISSING THE BOAT
MISSING THE BOAT
One in eight Canadians was born in another country. If your company isn't marketing to visible minorities, you're Missing the Boat. Read More..
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