Digital Era Media Inc. has enhanced the security of its BoatDealers.ca and OutboardDealers.ca websites. Additionally, the sites now incorporate a Featured Brand section for boat and engine builders.
“By making BoatDealers.ca and OutboardDealers.ca only accessible over the https protocol, we are further demonstrating our commitment to the best shopping experience,” says Chris Perera, Digital Era Media’s President and CEO. “For example, when inquiring on boats or outboards for sale we are ensuring your name, phone number [and other information] are safely communicated between your browser and our servers.”
At a recent Canadian Internet Registration Authority member event, Richard Schreier (product Manager for the Internet Performance Testing product) reinforced the need for websites that collect personal information to be secured with an SSL (Secure Socket Layer) Certificate. “When a consumer sees ‘https’ as part of the website address and the browser displays the locked padlock on the address bar, they can be assured that the communication between them and the website is encrypted. No one in between can intercept the data and read it easily. Transmission of personal information is secure.”
The new Featured Brand section displays a brand logo, videos and written content produced by BoatDealers.ca for its OEM partners. The new section has been added to the Homepage, New Boats and Boat Reviews pages.
“BoatDealers.ca has always been at the forefront of understanding consumer demands during the buying decision, and the new Featured Brand section exemplifies that understanding,” says Steve Huber, Marketing for Smokercraft.
“In an industry of choices, the new Featured Brand section of BoatDealers.ca and OutboardDealers.ca is an excellent tool for potential buyers to educate themselves during the purchase journey,” says Krista Sparkes, Vice President of Sales, BRP Evinrude. “Turnkey and concise, this is a true home run for marine shoppers.”
“With the new Featured Brand section of BoatDealers.ca, customers will have access to quality information at first sight. It also provides great visibility for boat manufacturers,” says Jean-Philippe Martin-Dubois, Marketing and Customer Experience, Princecraft Boats.
BoatDealers.ca and OutboardDealers.ca run on the unified MyDealers.ca platform that also powers MotorcycleDealers.ca, QuadDealers.ca and SledDealers.ca.