BRP Selects Anomaly as Brand Strategy Agency


BRP, Valcourt, Quebec, has named Anomaly as its creative and brand strategy agency for its Evinrude, Sea-Doo, Ski-Doo, Can-Am Spyder and Can-Am off-road brands.

“Anomaly distinguished itself with its bold and innovative approach as well as its deep understanding of our business and customers,” says Anne-Marie LaBerge, Senior Vice-President, Global Brands and Communication. “I’m confident Anomaly’s teams will be instrumental in the evolution of our marketing and customer-engagement strategies.”

“We were immediately excited by BRP’s global ambition, their values and their appetite for progressive thinking and innovative work,” says Franke Rodriguez, Partner / CEO. “As a company, their culture is very similar to ours so the partnership is a natural fit. We can’t wait to get to work on each of their incredibly dynamic brands.”

Anomaly will work with BRP’s global marketing teams through its Toronto and New York offices, while its other global offices will assist BRP’s regional marketing teams with the objective of supporting a common global strategy. The agency onboarding has already started.

Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam and Shanghai. Its clients include Anheuser-Busch InBev, Beats, The Campbell Soup Company, Converse, Diageo, Diesel, Google, Hershey’s, Lego, MINI, Nike, Sally Hansen and The Coca-Cola Company.

BRP reports annual sales of $4.2 billion from over 100 countries and employs approximately 8,700 people worldwide.