Oconto, Wisconsin-based KCS International, parent company of Cruisers Yachts, has decided to rebrand its Azure Sport Boats Line. The boat line will now be branded as the Cruisers Sport Series.
"We learned, after conferring with consumers, dealers and media observers that the new Azure boats, recently produced at our Oconto plant, possess all of the quality craftsmanship that Cruisers Yachts are known for, which is why we had to step back and say ‘the name needs to fit the quality', hence the Cruisers Sport Series' explained Mark Pedersen, President of KCS International Inc. "Effective immediately, we are now introducing the distinguished 22 to 29 feet Cruisers Sport Series.'
KCS began producing the sport series nine months ago, and all manufacturing has been moved to the company's Oconto, Wisconsin facility. The rebranding of Azure means the Cruisers name now offers a product line of vessels ranging from 22 to 54 feet.
KCS International plans to showcase the Cruisers Sport Series at the upcoming Fort Lauderdale International Boat Show, running from October 25 to 29 inclusive.