The British Columbia Marine Trades Association (BCMTA) has announced it will not proceed with spearheading a 2011 version of the Boating Week initiative it launched last year as a means of mitigating the loss of the 2010 Vancouver International Boat Show.
According to a statement released on Thursday March 17, Executive Director Kim Barbero notes that while about half of those who responded to a survey were interested in participating in some sort of Boating Week event, a similar number of respondents simply felt the timing, cost and manpower to be too much during the boating season.
Moreover, Barbero notes that survey response rates suggest that a significant number of BCMTA members do not appear to have a strong positive or negative opinion about the Boating Week initiative. That, coupled with “the cost of $86,000 to organize last year's Boating Week event” were additional factors in deciding to not move forward with a BCMTA-sponsored Boating Week this year.
Faced with the loss of the 2010 Vancouver International Boat Show due to a date conflict with the Olympics, then a second time when the rescheduled show conflicted with a roof replacement program at host venue BC Place, BCMTA launched Boating Week BC province-wide, from April 12 to 18 2010 inclusive. The initiative included a number of marine events including demo boat rides, special promotions, exhibits and displays held in communities throughout British Columbia. Local initiatives were supported by supplemental print, radio and online advertising, co-operative events, special media and public relations initiatives, and a dedicated Boating Week BC website.
Barbero notes that promoting its membership and recreational boating overall remain key priorities for BCMTA, and that the organization will investigate other ways of doing so that represent less of a resource drain on members during the boating season.