Boating for the Cure Reaches $100,000 Fundraising Goal


Organizers of Pride Marine Group’s 3rd annual Boating for the Cure announced that they surpassed their fundraising target of $100,000 this year. The event held in late June at Gravenhurst Bay in Ontario, raised slightly more than $102,000, which will go to the Canadian Breast Cancer Foundation and Prostate Cancer Canada.

“I was happy with the turnout,” says Catherine Livingstone, Boating for the Cure’s Event Director. “It was a good year and everyone had a lot of fun. The charities were very happy with what we ended up raising for the year and that we’re continuing to grow.”

Despite overcast weather, approximately 75 people attended the event, which included a daylong family style poker run around the Muskoka Lakes. Participants, who were divided into teams, raised funds by collecting pledges. The event was also supported by numerous sponsors including Pride Marine Group; Edgewater Boats; Muskoka Woods; Northstar Insurance; Muskoka Meats; Crownline Boats; The Bay St. Bull; Lake of Bays Brewery; Muskoka Springs; The Simply Bar; Chaparral Boats; Don’s Bakery; North West Restaurant; and J&E Audio Visual.

Pride Marine Group began fundraising in with a boat auction in January, raising over $38,000. Later, through on air advertisements, an auction and PSAs, the Evanov Radio Group raised over $21 000. “Bill Evanov and the Evanov Radio Group, which consists of the Jewel FM channels and Z103 have been a huge help over the past three years and we are grateful for their continued support,” says Livingstone. “Next year, we’d like to have more cottagers out.”

According to Livingstone, to date, Boating for the Cure has raised approximately $200,000 for cancer charities.