Boston Whaler has rebuilt it's website (www.whaler.com) in an effort to make it easier to navigate and find information.
“The Internet is such an important piece for how our customers shop today and inform themselves about the product and brand,” said Ben Cast, Boston Whaler's Vice President of Sales, Marketing and Customer Service. “We are going to provide consumers with an easier-to-navigate website that will enhance their ability to get to know Boston Whaler and its various models.”
The site has evolved from a text-heavy format to one featuring more multimedia.
A “Why Whaler” section has been added to the site and is designed to show current potential owners the brand's features. There's also a “Boating Lifestyle Configurator”, which helps visitors who are new to boating to identify the type of vessel suitable for their needs.