Boston Whaler to Launch iPhone/iPad App


Boston Whaler is planning to launch its ‘Unsinkable’ app for the Apple iPhone and iPad before the end of spring. The app will offer boaters several tools including a launch ramp locator.

“The app features a wide range of useful tools for Whaler owners and enthusiasts alike,” said Jeff Vaughn, Boston Whaler’s Vice President of Sales, Marketing and Customer Service. “It can help boaters locate the nearest ramp, and even allow them to find the nearest servicing Whaler dealer for emergency technical assistance or local knowledge.”

Other tools include links to local weather forecasts and tides, Whaler events and rendezvous, and quick access to the company’s social networking sites. Additionally, other components of the Boston Whaler website including model information, videos and photos, will be easily viewable on an iPhone or iPad.

“Through this new technology, we’re able to provide our owners, fans, dealers and prospective buyers with a fast, easy way to access all of the information they’re after – a portal into the Whaler lifestyle right in the palm of their hands,” added Vaughn.