BRP Announces New Design Centre

Bombardier Recreational Products (BRP) has recently announced the opening of its new
Centre Design and Innovation Laurent Beaudoin in Valcourt, QC.

Dedicated to BRP chairman Laurent Beaudoin, marking the significant role Beaudoin played in the success of the company in the past 45 years, the $15 million facility is considered one of Canada's largest design centres and spans 50,000 square feet.

According to BRP, the facility will be the centre of operations for the company's design and advanced concept teams that will consist of 60 designers, including transportation designers, product designers, graphic designers, engineers, human factors experts, mechanics, CAD technicians, modellers, moulders, painters, and management people.

“The main reason to build a new Design & Innovation centre was to regroup the different teams together into one inspiring and highly functional centre to increase creativity and improve our execution capabilities,” said executive vice-president, Design & Innovation, Denys Lapointe.

Lapointe also explained the facility will allow designers to work more closely together, sharing and devising concepts for various projects across BRP's product line that couldn't be achieved before.

“Being all together will allow the various members of the D&I team to use their creative talent to “pitch” or work on more themes than before,” said Lapointe.  “In other words, it will be possible for a watercraft designer to propose a concept for the next generation of snowmobile and vice versa.”

The facility's focus is to create innovative concepts for its current product segments, including Sea-Doo personal watercraft, its series of Ski-Doo snowmobiles as well as its new Can-Am Spyder roadsters, however the company is open to considering future products and projects as well.

“The Centre Design & Innovation Laurent Beaudoin will continue to create new paradigm shifting products for current product segments such as Sea-Doo and Ski-Doo, and perhaps future segments in which we are currently not involved with,” said Lapointe.
Lapointe also pointed out that the company is currently moving forward with many new products and designs.   
“We can expect to challenge the existing paradigm as we just did with the new Piranha iS platform, which has numerous innovations that make the PWC a new experience. The dealers will be excited by consumers wanting to upgrade their current machines and by those wanting to discover the sport.”