BRP Introduces Entry-Level Sea-Doo PWC


BRP, Valcourt, Québec, unveiled its 2014 model year Sea-Doo and Can-Am products at its semi-annual sales meeting held in Orlando, Florida, this week. Among the company's new watercraft is the Sea-Doo Spark, an entry-level PWC starting at $5,599.

More than 2,500 people representing 99 countries were present for the unveiling of the Spark watercraft as well as several other products for BRP's ATV Can-Am brand.

"BRP teams have really come together to demonstrate their capacity to innovate and contribute again to foster the strong reputation of our Sea-Doo and Can-Am brands,' said José Boisjoli, President and CEO. "I am confident that with the new Sea-Doo Spark models we can recreate the golden years of the PWC in markets worldwide with cleaner, more fun, more affordable and easier-to-use watercraft.'

Sea-Doo
Powered by the new Rotax 900 ACE in-line three-cylinder engine, the Sea-Doo Spark watercraft is compact, designed with an all-new Exoskel architecture consisting of a lightweight, durable and recyclable Polytec material, said to make it easy to manoeuvre. BRP claims the Spark is the most fuel-efficient watercraft in the industry, although no performance data on fuel efficiency has yet been posted on the company's website. The Spark is available in five colours: Vanilla, Orange Crush, Bubble Gum, Pineapple or Licorice.

"I am convinced we will expand our market leadership in North America with our 2014 Sea-Doo line-up by attracting new customers and capturing our existing customer base,' said Yves Leduc, vice-president and general manager, North America division. "The Sea-Doo Spark model makes possible right now every family's dream of great days on the water.'

Lightweight, the Spark tilts the scales at 350 lbs. in the two-rider version, and 450 lbs. in the three-passenger model. It features a 30-litre gas tank and 1.6 litres of glove box storage, with an additional 28 litres of storage in an optional front bin.

"On the international side, the new Sea-Doo Spark models should reach out to a much wider base of younger customers,' said Chris Dawson, vice-president and general manager, International division. "With the addition of the Spark model, we now have indisputably the most complete line-up in the industry. We are confident that we will see a Sea-Doo wave around the world.'

BRP has also added the Sea-Doo GTX Limited 215 model to its luxury segment, said to be the most powerful, non-suspended model in the category.

BRP's exclusive iBR technology offers riders more peace of mind with a braking system that allows them to stop up to 30 m (100 feet) sooner than any competitive PWC (Based on BRP internal testing. Traveling at 50 mph/80.47 km/h).

BRP distributes in 105 countries. Its portfolio of brands and products includes Sea-Doo, Ski-Doo and Lynx snowmobiles, Can-Am all-terrain and side-by-side vehicles, Can-Am roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. The company employs approximately 6,800 people worldwide.