BRP Launches E-TEC Retail Promotion for Boat Show Season


Consumers who purchase an eligible Evinrude ETEC outboard engine of 25 horsepower and above will have the opportunity to take advantage of the 'Get an Early Start Sales Event' retail promotion, which runs January 1, 2010 through April 15, 2010.

The sales promotion offers the consumer a five-year BRP factory-backed limited warranty (three-year factory warranty PLUS an additional two-year B.E.S.T. coverage). In addition, consumers who take delivery of an eligible engine to repower their existing boat during the promotion are qualified to receive a discount on select rigging packages (Analog, I-Command and ICON) with a retail value up to $1,100.

“We understand the need to continue offering our dealers and OEMs traffic-driving programs and are meeting that need with this promotion,” stated Yves Leduc, vice president – general manager for BRP's North American Division. “Our successful extended protection plan has proven consumers are looking for added peace of mind when buying an outboard. This promotion, along with the added incentive for repowering and the award winning Evinrude E-TEC product all deliver what consumers need and want,” Leduc concluded.

The 'Get an Early Start Sales Event' promotion is supported by a comprehensive marketing campaign designed to boost exposure for the program. Online advertising,  television and mass email campaigns are all beginning early January. Dealers are provided custom ad slicks, online banner ads and professional radio scripts to promote the program in their local markets. In-store merchandising materials are also available to authorized dealers.

Evinrude engines' reputation for dependability, quality and reliability coupled with the fact that Evinrude E-TEC is the only outboard with no dealer scheduled maintenance for three years or 300 hours makes the decision to power with Evinrude E-TEC an easy one. Having the lowest operating costs of any outboard engine means that powering with an Evinrude E-TEC can save consumers up to $1,600 per year in fuel and maintenance costs.

BRP's Evinrude E-TEC engine line-up now includes 110 engine models from 25 to 300-horsepower. All engines are available at Evinrude dealerships worldwide. Visit www.evinrude.com or www.repowerwithevinrude.com for more information.