BRP Launches Evinrude Summer Sales Event


Bombardier Recreational Products' (BRP) Spend More Time on the Water summer retail promotion provides consumers incentives to purchase Evinrude outboard engines from July 12 to September 6.

Consumers who purchase an eligible Evinrude E-TEC outboard engine will qualify for a five-year BRP factory-backed limited warranty (three-year factory warranty plus an additional two-year B.E.S.T. coverage) on eligible 25-hp and higher engines.

“We are experiencing positive momentum with our Evinrude outboard engine sales at the retail level,” stated Steve Laham, Vice President Sales/Marketing and After-sales Service for Evinrude. “We want our dealers to continue to capitalize on this momentum by offering additional buying incentives throughout the summer months,” he added.

The summer sales event is supported by an advertising and media campaign, including print, online and television. Dealers are provided a complete package of point-of-purchase materials to advertise the promotion on the showroom floor.