BRP, maker of Sea-Doo PWCs and Evinrude outboard engines, has announced that its manufacturing facility in JuÃ¡rez, Mexico has received the Best CSR (Corporate Social Responsibility) Practices Award. Presented by the Mexican Philanthropy Centre, Cemefi, during the 16th International Seminar on Best Practices in CSR at a ceremony in Guadalajara, Mexico last month, the award is given to companies that pursue environmentally friendly practices.
To qualify for the award, those environmental practices must be original and sustainable, implemented for at least one year, and demonstrate the organization's commitment to an ongoing policy.
"CSR practices show that businesses can achieve excellence not only in serving their employees and consumers, but also in serving society and the environment,' says Jorge Villalobos Grzybowicz, The Executive Chairman of Cemefi.
Managers of BRP's JuÃ¡rez manufacturing facility have strived to reduce its environmental impact. For instance, BRP points to The Green Race and Ecological Fair in 2014 and 2015, where it promoted an environmental culture within the company and throughout the City of JuÃ¡rez. The Fairs collected six tons of electronic waste and resulted in 2,000 newly planted trees. In addition, the JuÃ¡rez site initiated a program to eliminate disposal waste in a more eco-friendly manner.
"Our team in JuÃ¡rez has been determined to make a positive impact on the environment and community,' said Sylvain Blanchette, BRP's Vice-President of Operations, Mexico and Canada. "We've planted trees, sponsored local ecological projects, exchanged plastic bottles for an eco-friendly alternative, and much more – and we will continue to do so in the future.'
The Mexican Center for Philanthropy (Cemefi) is a private non-profit apolitical lay organization whose mission is to promote and coordinate philanthropy and social responsibility of committed citizens, organizations and businesses to achieve a more equitable, united and prosperous society.