BRP Opens a Third Facility in Mexico


BRP, maker of Sea-Doo watercraft as well as Evinrude and Rotax marine propulsion systems, has inaugurated its newest manufacturing facility in Juárez, Mexico. BRP now assembles vehicles and engines across three sites in Mexico.

BRP says the new facility will help it meet its growth plans in the off-road industry. This is the second facility BRP has opened in Juárez.

"BRP is committed to introducing a new side-by-side model every six months over the next four years. This state-of-the-art facility, operated by a strong team of employees with excellent knowledge of our processes and values, will support us in meeting that objective,' said José Boisjoli, President and CEO. "The facility is central to achieving the growth, agility and Lean enterprise objectives of our strategic plan.'

The Can-Am Defender side-by-side vehicle, launched in September 2015, is assembled in this facility. The model represents BRP's entry into the utility segment.

"I would like to highlight the collaboration and support of the governments of Juárez and Chihuahua, which were instrumental in the construction of this new facility,' said Sylvain Blanchette, Vice-President of operations for Mexico and Canada. "BRP has always had excellent relations with local government in Juárez and we are very grateful to them for that.'

To date, BRP has invested nearly 14,290 million Mexican pesos ($190 million CAN) in Mexico since it started operations in the country in 2001.