Valcourt, QC-based BRP has opened a regional office in Shanghai to focus on increasing the company's knowledge of Chinese culture and regional specificities, and to help foster BRP brand awareness.
BRP has had a team in place to support its supplier network in the area for four years. This new office in Xin Tian Di will now also house a dedicated commercial team to support its distributor, Smooth Marine, in marketing, after-sales service and dealer network development.
“BRP is committed to building solid foundations in China to make powersports a sustainable and exciting outdoor recreational experience for our customers,” said José Boisjoli, BRP President and CEO. “As we deliver innovative, market-shaping products that appeal to consumers, the signs of growth for the powersports industry in China are encouraging; off-road trail network is growing and marinas and rental operators have an increasing presence.”