BRP Reports Adding 12 New Evinrude Dealers in Q4 2014


BRP, Sturtevant, Wisconsin, continues to expand its Evinrude sales network in the marine industry, having signed 12 new dealers during the final quarter of 2014. BRP believes the additions are evidence of the industry's reception to its newest Evinrude E-TEC G2 engines, released in the summer of 2014.

A total of 78 new North American dealers partnered with BRP in 2014. During this same time period, BRP added 20 OEM boat builders to its partner portfolio.

In the past year, market-leading manufacturers such as Campion Boats, Cape Horn, Kingfisher, Tidewater and Scout have signed supply agreements with BRP for its Evinrude products. The expansion in partners offers consumers Evinrude as option in Canada and the US.

"We currently sell other BRP products, and we're already familiar with the quality and innovation of their products,' said Josh Fields, General Manager of West Orlando Powersports and Marine. "We knew it would be beneficial for us and our customers to offer the Evinrude line of outboard engines. Consumers are looking to match their high-end boats with a visually appealing motor. The Evinrude E-TEC G2 outboard offers aesthetics and performance that create the striking boat packages our customers demand.'

Evinrude's newest generation of outboard features dealer-scheduled maintenance every five years or 500 hours.

"BRP introduced a new era of outboards with the launch of the Evinrude E-TEC G2 engine. The value of this technology becomes clear when more and more boat manufacturers and dealers agree to align with BRP,' said Alain Villemure, Vice-President and General Manager of BRP's Marine Propulsion Systems division.

BRP's stated objective of expanding its powersports network by 65 to 75 new dealers in fiscal year 2015, and by 200 to 300 by fiscal year 2017, does not include BRP's Marine Propulsion Systems division.

BRP's Evinrude engine line-up includes outboards from 3.5 to 300 horsepower.