BRP Rolls Off 75,000th Sea-Doo Sport Boat


Valcourt, QC-based BRP hit a major milestone on February 11 as the 75,000th Sea-Doo Sport Boat – a 21-foot 210 Challenger SE – rolled off the assembly line at its sport boat manufacturing facility in Benton, IL.

In operation since 1996, there are currently 362 dedicated and passionate people who work in the facility. The 398,264 square foot building was recently upgraded with energy efficient HIF lighting systems and has a host of lean manufacturing tools, including an array of semi-automated computer controlled fibreglass processes and automotive style assembly lines.

“Despite our investments made in Benton and across all BRP sites, a company is only as good as its employees. Our people are empowered through a teamwork management approach that allows for continuous improvement generated at the plant floor level,” said Alain Villemure, Vice President/General Manager, Vehicle Development and Manufacturing Operations. “Our employees show an unrelenting commitment to safety, quality, and customer satisfaction.  They are truly the best at what they do and are a credit to themselves and to BRP.”