BRP announced a new partnership designed to promote its 2014 Sea-Doo Spark personal watercraft during the Miami International Boat Show. To better reach out to a younger demographic, BRP has enlisted the aid of Joel Thomas Zimmerman, better known by his stage name, deadmau5.
Deadmau5, a three-time Juno award-winning electronic artist, will help promote the entry-level PWC with a colorful live concert event. "Spark Some Fun Miami' with deadmau5 will be held at Fontainebleau Miami Beach on Sunday, March 23.
"We are thrilled to announce this collaboration between Sea-Doo and deadmau5,' said Julie Tourville, Marketing Director, North America for Sea-Doo watercraft. "Spark Some Fun Miami will be an amazing musical event that we feel will truly embody the nature of this product as trendsetting, innovative and the most fun experience on the water today.'
For 500 fans, "Spark Some Fun Miami' will be a free concert experience. From March 14 to 22, anyone who posts a photo to Facebook or Twitter with the hashtag #SparkSomeFun and follows the prompt to enter the contest can win a pair of tickets to the show. Alternatively, entrants can go directly to sparksomefun.com to enter.
Deadmau5, a Toronto native and critically acclaimed producer, has always had a passion for recreational watersports.
“My PR team would say it's because they're innovative, cutting edge and really neat-o,' explains Zimmerman on his decision to partner with Sea-Doo, "but I'd say it's because they let me test them out. I don't typically back products I don't believe in, or partner with brands for the sake of making a buck. I believe that Sea-Doo has set the precedent for 'the most fun you can have on water.' Living in close proximity to a lake, and owning a few Sea-Doo watercraft myself, I can personally attest to that.'
At the opening of the Miami International Boat Show, the Sea-Doo Spark was also announced as one of several 2014 NMMA Innovation award winners. The Sea-Doo Spark is aimed at the entry-level buyer, carrying a price tag of US $4,999.