BRP to Hold Largest Ever Dealer/Consumer Event


Bombardier Recreational Products (BRP) will hold its largest dealer meeting in its history in at The Palais des congrès de Montréal in Montreal, QC from July 10 to 17. More than 4,000 people are expected to attend, including dealers from 100 countries.

“We realize a lot of our dealers have never been to BRP,” says Johanne Denault, BRP's Manager of Corporate Communications. “Our 2012 lineup for our Sea-Doo boats and PWCs as well as Can-Am ATVs will be on display. However, this event is also an opportunity to showcase all our technological and innovative abilities and our cultural diversity.  We will display of some of the work done by our R&D centres and demonstrate our commitment to integrating greener technologies into our products and developing market-shaping products.”

Denault explains that the event will allow dealers to visit BRP's Design and Innovation Centre, museum and manufacturing facilities. BRP hopes the event will help its dealers become more familiar with the organization and its history.

“Although we have been present in many markets outside North America for several years, we started to really focus on international markets in 2005,” said José Boisjoli, president and CEO. “Six years later, we can be proud of our leading position in North America and of our international expansion; it is time to celebrate and invite our dealers, distributors, employees, suppliers, representatives of the media as well as the general public to show them our origins and what fuels our passion.”

The event will feature a large showroom featuring all the latest models from BRP's product brands including Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax and Can-Am. Concept vehicles, prototypes and new technological innovations will also be on display. BRP will also have an 'Ultimate Playground' area set up for dealers to test ride products.

BRP will also be inviting members of the public to the event from July 16 to 17.