BRP, Sturtevant, Wisconsin, is celebrating the one-year anniversary of its evinrudenation.com (e-nation) website. Designed to serve as a ‘socially-driven online community' for its customers, the site has been updated to include new features including an enhanced navigation bar, and special sections for Evinrude product reviews and professional teams.
"Whether you're into fishing or just hanging out with friends and family on the water, visitors will find there's something for everyone,' said Christopher Berg, Director of Marketing and Strategic Planning for Evinrude. "With a new look, new features and constantly updated content, the website brings all of us together to share our passion for the water.'
The website allows users to ask questions, provide advice and swap stories through a series of discussion boards. The site also contains articles and videos on a variety of topics ranging from fresh and saltwater fishing to pontoon and leisure boating.
Visitors can also find technical information on Evinrude and Johnson engines. It allows users to connect directly with Evinrude representatives who can answer their unique questions and offer advice.
"One of the great aspects of boating and fishing is sharing your knowledge with others, which makes e-nation such a valuable resource,' said Team Evinrude angler Captain C.A. Richardson. "I invite everyone who shares a passion for the water to join our online community.'