Brunswick Dealer Advantage Program Offers Positive Results

Since Brunswick Dealer Advantage was introduced to Canadian dealers this time last year, the company has nearly doubled its program initiatives for 2009. Among the many new benefits are college scholarships for dealership employees' children, group rates for employee auto and home insurance, and preferred pricing for business insurance.
The Brunswick Dealer Advantage programs target three specific areas such as enhancing the retail customer buying experience, attracting and retaining employees, and achieving operational efficiency through improving productivity and reducing costs. Dealers eligible to participate in Brunswick Dealer Advantage include marine dealerships that are in good standing and carry Brunswick boats, Mercury engines, Brunswick parts and accessories, and Mercury service-only dealers. There is no cost to participate in Brunswick Dealer Advantage and dealers may opt to participate in all or some of the benefits depending on their unique business needs.

 “Through communication with our Canadian dealers, we've identified specific areas where Brunswick can leverage its resources to help our dealers build long-term value in their businesses,” said Brunswick chairman and chief executive officer Dustan E. McCoy.

According to Brunswick, one Canadian marine industry member, Ken MacDonald, general manager at Bayport Yachting Centre, Midland, ON, explains the son of his dealership's parts manager received one of the dozens of $2,500 college scholarships available to the children of dealership employees. “With the assistance of the Brunswick Dealer Advantage program, David Brett, Jr. is currently enrolled in his first year of a three-year program at Sheridan College,” explained MacDonald. 

In 2007, Brunswick Dealer Advantage's pilot program was first introduced in the United States. Since that time, approximately half of all Brunswick dealers in North America are enrolled in at least one program and have saved a total of more than US $5 million.

For more information visit or call (877) 462-3884.