Brunswick Extends Gold and Platinum Benefits To All Dealers

Brunswick Corporation announced today it will extend Gold- and Platinum-level dealer benefits under the Brunswick Dealer Advantage program to all Canadian Brunswick marine dealers representing Brunswick boat brands, marine parts or accessories, and/or Mercury Marine engines or service. The initiative is valid until December 31.

Brunswick Dealer Advantage offers 15 leading services to the company’s Canadian marine dealerships, all designed to help attract customers, reward employees, and improve operations while lowering costs.  Normally, Gold- and Platinum-level benefits are reserved for dealers with whose predominant share of sales is comprised of Brunswick marine products. Open Access attracts additional dealers into the program by allowing them to also access premium benefits. Back by popular demand, the promotion first ran with great success during the first six months of 2010.

“Dealer Advantage offers valuable tools to help our outstanding dealers succeed, so we are pleased to be able to offer everyone our premium-level programs,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “Our extensive menu of leading business services supports multiple facets of our dealers’ business. And as they grow, so do we. Brunswick Dealer Advantage demonstrates our continuing commitment to supporting our dealers for the long haul.”

Open Access offers all Brunswick marine dealers preferred rates on Gold- and Platinum-level services like Arthur J. Gallagher business insurance, Synergy group retirement plans and Synergy succession plans, as well as employee discounts on Brunswick Billiards products. Brunswick also offers savings on General Motors automobiles, trucks and SUVs. Open Access also allows all dealers the deepest, Platinum-level discounts online boat classified listing service and Spader business management 20 Groups.

Open Access not only gives Silver-level dealers access to Gold- and Platinum-level dealer services. Current Gold and Platinum dealers may also see expanded services and more discounts made possible by their broader and increased participation levels within the Brunswick Dealer Advantage program as a whole.

“We are committed to offering our marine dealers the best business support in the industry,” said Brunswick Boat Group President Andy Graves. “Dealer Advantage makes a difference. Already, over two-thirds of our marine dealers participate in the program. By opening access to premium level business services, we can help all Brunswick dealers gain important tools to build long-term profitability and growth.”


“Open Access allows all of our dealers to broaden their participation, as well as to have an impact on their bottom line with real added-value services,” said Brunswick Dealer Advantage Specialist Kirsten Schuchardt.  “We want to support our dealers in every way we can. It only makes sense to offer Open Access again this year. And there will be more exciting program news in the months to come.”


There is no cost to the dealer to participate in Brunswick Dealer Advantage, and they can choose the number of programs that fits their unique business needs. Dealers can learn more about Brunswick Dealer Advantage by visiting or calling 1-877-462-3884.