Brunswick Launches Online Dealer Certification for its Boat Dealers


Brunswick Corporation, Lake Forest, Illinois, says it has improved its Brunswick Dealer Advantage certification program in partnership with the Marine Retailers Association of the Americas (MRAA).

Brunswick dealers can now complete their certification online using a new, interactive virtual platform. Those dealers will also be introduced to new certification requirements and an expanded two-year certification cycle.

With the new online platform, dealers will be able to enter and upload all needed information for each standard, while receiving step-by-step video instruction along the way. The system also allows dealers to save their progress as they work through the standards one-by-one, while retaining the information for the dealers' use in the future for their recertification.

Once dealers have completed their certification standards, they will attend a one-on-one webinar with a dedicated facilitator to review their uploaded content, discuss areas of strength or weakness, and develop specific business improvement strategies tailored to their dealership.

"We are always looking for ways to provide more value, streamline and improve dealer processes and help save our dealers' time and money,' said Brunswick Dealer Certification Program Manager, Kirsten Schuchardt. "This innovative online portal, improved content and simplified two-year certification cycle allow us to address all of these areas while providing a superior certification program that our dealers expect and deserve.'

Brunswick Dealer Certification guidelines focus on improvement throughout the dealership by maximizing customer satisfaction, tightening sales management, improving online and social media marketing, boosting finance and insurance sales, and increasing service department productivity.

The expanded certification cycle is said to save dealers time and money by allowing them to complete their recertification online every two years, instead of annually. The online portal also eliminates the need for onsite visits.

Dealers who attain any level of Brunswick Dealer Certification also achieve Marine Industry Certified Dealership (MICD) status, which launched its online portal in March.

"There has never been a better time to become a Certified Dealer,” says MICD Program Director Sonja Moseley. "Dealers have already commented on how much more smoothly the process runs, and how much less cumbersome it is to get through each of the standards and see certification through to completion. The online platform is a true game-changer for the MICD Program, and now for the Brunswick Dealer Certification program as well.'

Managed by the Marine Retailers Association of the Americas (MRAA), the Marine Industry Certified Dealership Program (MICD) is dedicated to improving the customer experience at the retail level.