Brunswick Sells Triton Boats


Brunswick Corporation announced today that it has sold Triton Boats to Fishing Holdings LLC, an affiliate of Platinum Equity. Terms of the transaction were not disclosed.

“This decision was part of our ongoing strategic review to further refine our product portfolio and best focus our resources on those brands and marine segments that we believe are core to our success going forward,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “As such, Brunswick will maintain its leadership position in the recreational and fishing boat markets, with a strong presence in the freshwater and sportfishing segments as well as leading brands in the runabout/cruiser and yachts segments.”

Production of Triton fibreglass boats will be relocated from Ashland City, TN, to Flippin, AR. Lund fibreglass manufacturing will be moved to the Brunswick Boat Group's Tellico fibreglass boat manufacturing facility in Vonore, TN, while Trophy fibreglass fishing boats will continue to be built in Ashland City through the remainder of the year as Brunswick evaluates strategic alternatives for the brand.

Brunswick will retain rights to certain intellectual property and other rights to Triton aluminum boats, and will continue to sell those models under license as part of Brunswick's aluminum portfolio. These boats will continue to be built at Brunswick's Lebanon, MO aluminum manufacturing facility.

Brunswick's Mercury Marine unit will continue supplying propulsion systems to Triton and Fishing Holdings' other brands.