Brunswick Turns to ShoreTel for Global Unified Communications


ShoreTel, a provider of phone systems and unified communications, announced that Brunswick Corporation has chosen it to displace legacy Avaya/Nortel systems at more than 200 sites around the globe with more than 8,000 users.

ShoreTel says that one-third of the sites are live now with more deploying each month. When complete, Brunswick will be one of ShoreTel's largest customers.

“Whether it's supporting new business processes or scaling up to incorporate different geographic locations, ShoreTel's unified communications platform has given us ease of deployment and flexibility,” said Mike Tegtmeyer, Director of Enterprise Network services at Brunswick. “Above all, it has a clear return on investment for our business, where it will pay for itself within two-and-a-half years at some of our sites.”

Brunswick's goal was to move to a single global communication system using IP telephony and unified communications. The ShoreTel business phone system is said to reduce international call costs by routing them over the network. Brunswick is also deploying ShoreTel Mobility in the US and Europe, the Middle East and Africa, which it predicts will help cut Brunswick's mobile phone roaming costs in half.

“The IP telephony and UC platform have allowed our employees to save an average of 25 minutes per day by facilitating communication for employees working from home or abroad,” said Andre Busch, IT Service Delivery Manager at Brunswick Marine. “As the business is spread across Europe, US and Asia/Pacific, unified communications were crucial for the development of efficient communications among the regions.”

Brunswick, a US $3.75-billion company, is active in the marine, fitness, and bowling and billiards industries. The organization is the parent company for brands including Mercury Marine, Brunswick Boat Group, Life Fitness and Brunswick Bowling and Billiards. Its products are sold in North America, South America, United Kingdom, Europe, Asia, and Australia, and the company employs 15,000 people worldwide.