Cabela's Names Navico Vendor of the Year in General Outdoor Category


Navico, the Tulsa, Oklahoma-based maker of Lowrance, Simrad and B&G brand marine electronics, has been named Cabela's 2014 Vendor of the Year for the General Outdoors category.

Navico was selected from more than 2,000 vendors in the category.

"We are honoured to be named Cabela's Vendor of the Year for the General Outdoors category,' said Leif Ottosson, CEO, Navico. "This recognition is a testament to our efforts to establish unparalleled relationships with our trade customers allowing them to realize greater sales and success, as well as our continued commitment to delivering industry-leading products, services and customer support.”

"Cabela's is pleased to name Navico our Vendor of the Year for the General Outdoors Category,' said Roger Verhulst, Cabela's senior vice president of merchandising. "Navico shares Cabela's passion and commitment for providing quality products and outstanding customer service. We look forward to continuing our relationship with their company in the future.'

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a specialty retailer specializing in hunting, fishing, camping and related outdoor merchandise. The chain has Canadian locations in Winnipeg, Manitoba; Regina and Saskatoon, Saskatchewan; and Edmonton, Alberta. The company is planning to open locations in Moncton, New Brunswick; Barrie, Ontario; north Edmonton, Alberta; and Nanaimo, BC.