Chandlery Hosts Seminars to Boost Sales and Educate Customers


On January 29 The Store – Mason's Chandlery in Mississauga, ON, will begin hosting a variety of 'Learn From The Experts' seminars for its customers until the end of March.

The Chandlery has been holding product-based seminars for more than 20 years and finds them to be a useful tool for increasing sales while providing its consumer's valuable boating-based instruction. “These seminars really help our customers make up their minds about what they want to purchase for the upcoming boating season, especially when it comes to electronics,” says Lori Mason Owner of The Store – Mason's Chandlery. “The seminars help people identify what will fit the best for their use.”

This year's courses cover topics ranging from cruising the Caribbean to the latest in boating electronics. However, The Store is always seeking new instructors and topics to meet consumer requests.

Courses offered for 2011 include:

January 29  – Splicing with Mike
Mike Paulssen of The Store will demonstrate how to splice double braided rope.

February 5 – Caribbean Cruising off the Beaten Path in the Leeward Islands
Paul and Sheryl Shard of Distantshores.ca talk about their 2009 spring cruise to Saba, Montserrat, St. Barts and the Riviere Salee in Guadeloupe.

February 12 – Adventures on the Toronto Brigantine
Torontobrigantine.org is a charitable organization that develops leadership and life skills through tall ship sail training programs for youth 13 to 18 years.

February 19 – It's The Luff and Leech of Sails
Bob Dyer of Leesails.ca will take participants through the history of sail making, the different types of sails, and how to measure them and identify when you need new sails.

February 26 – Common Boat Survey Problems
Marine surveyor Wallace Gouk of Port Credit Marine Surveys will show you a boat through the eyes of a marine surveyor.

March 5 – Gelcoat – Tricks Of The Trade
Participants will learn how to repair common Gelcoat damage (chips and scratches) from Kim Anderson of Dockside Marine.

March 5 – KiwiGrip Deck Paint
An in-house demonstration on the benefits of anti-slip KiwiGrip Deck Paint.

March 12 – Raymarine Electronics
Roy Shipley of CMC Electronics discusses the latest cameras, GPS/chart plotters and multi-function display screen technology from Raymarine.

March 12 – Standard Horizon Electronics
Gary Young of Paynes Marine Group will discuss the broad range of VHF radios and GPS chart plotter options from Standard Horizon electronics.

March 19 – Paint & Epoxy Your Boat's Bottom & Painting Your Topsides
Kevin Kyle of Interlux Paint will discuss the current products and changes as well as new application systems.

March 26 – Battery Charging and Inverter Systems
Gary Young of Paynes Marine Group talks about the fundamentals of battery charging and inverter systems.

March 26 – Alternate Charging Systems
Peter Briffa of Shorewest.ca will discuss alternators, solar options, wire sizing and voltage drop, VHF antennas and connections.

Mason says she's scheduled seminars for when they're best suited. “Speakers earlier in the year are generally covering traveling or lifestyle topics and in March our speakers are mostly focused on product,” she explains. “We find people want product info closer to the beginning of our boating season, but are still dreaming in February of where they want to travel because they can't get to their boat to do anything.”

All courses are free unless specified. For more information click here.