Chaparral Boats Enters Jet Boat Market with BRP Engines


Chaparral Boats, Nashville, Georgia, has formed a supply agreement with Bombardier Recreational Products (BRP), Valcourt, Québec, to power a new line of jet boats, slated for introduction later this year.
 
"BRP is excited to begin this relationship with Chaparral Boats, a company with a proud heritage, excellent reputation and one that shares our commitment to the marine industry,' said Alain Villemure, Vice President and General Manager of BRP's Marine Propulsion System division. "BRP's Rotax 4-TEC in-board jet propulsion system is a proven power source and the perfect complement to Chaparral's award-winning line-up of boats.  We believe that this strategic relationship promises to deliver consumers a best-in-class boating experience that's supported by an outstanding dealer network.'

In March, BRP announced that it would be offering its in-board, jet-propulsion engines to boat manufacturers. BRP exited the sport boat business in September 2012.

Chaparral enters the jet market with enthusiasm. "We've got exciting styling, performance and quality innovations on the way,' said Chaparral Founder, Buck Pegg "We are excited about the developments we have planned.' 

"Our decision to move into jet propulsion expands our fleet and is in keeping with our strategy to bring new people into boating by offering Chaparral quality and style at value-minded prices,' said Jim Lane, Chaparral President. "Our brand is already associated with luxury family sport boats, sport yachts, cruisers, and through our Robalo line, sport fishing boats. The move into jet power is a perfect fit.'
 
Lane sees Chaparral's new jet boats as an added profit center for its dealer network while also offering the company a chance to expand its reach into new markets.

Marine Products manufacturers the Chaparral and Robalo boat brands. The company's lineup of sterndrive and inboard pleasure boats currently includes H2O sport and fish and ski boats, SSi and SSX sportboats, Sunesta Sportdecks, Xtreme towboats, Signature cruisers and Premiere sport yachts, and outboard sport fishing boats by Robalo.