Cobalt Recognizes Top Dealers at Dealer Meeting, One Based in Ontario

Cobalt Boats recently completed a worldwide dealer meeting at The Chateau on the Lake Resort and Spa on Table Rock Lake in Missouri in mid September. The boat builder reports that more than 400 Cobalt dealer participants from across Canada, the US and other International locations traveled to the Chateau.

"We are fortunate to have almost 100 percent attendance from our dealer partners and we appreciate them taking a few days out of their schedules to attend our meeting,' says Paxson St. Clair, CEO of Cobalt Boats. "This year we welcomed not only a huge percentage of our domestic dealers, but were pleased to have dealers from Canada, Europe, South Africa, and Latin America. The meeting was the world premiere of three new Cobalt models and two new Marker One Platform Series models. Our dealer partners are enthusiastic about the prospects of the upcoming selling season including the addition of the Marker One brand.'

In addition to the business at hand, the top dealers were also commended for their year's accomplishments. Cobalt Boats is proud to announce the recipients of the 2014 model year dealer awards. This year's awards for excellent Customer Satisfaction Index ratings, Top International Dealer, Top Ten Dealers, Rookie of the Year and the World's Largest Cobalt Dealer were presented during the meeting.

The Top Ten awards are based on a combination of the CSI score and annual sales volume. The World's Largest Cobalt Dealer and the number one spot in the Top Ten Dealer awards, for the third year in a row, went to Singleton Marine Group, Buford, Georgia.  Singleton Marine Group is a family-owned business and has been a Cobalt dealer since the 1996 model year. Cobalt says Austin Singleton, Anthony Aisquith and their entire sales and customer care team have taken the Cobalt brand and the Singleton customer experience to exceptional levels.

The remaining Top Ten Dealer awards, presented respectively:
• Arrowhead Yacht Club and Boats Sales in Afton, Oklahoma
• Parks Marina in Okoboji, Iowa
• Gordy's Marina in Fontana, Wisconsin
• Premier Marine in Middleton, Massachusetts
• Village Marina in Lake Ozark, Missouri
• Boats by George in Lake George, New York
• Seattle Boat Company in Seattle, Washington
• Slalom Shop in Lewisville, Texas
• Walker's Point Marina in Gravenhurst, Ontario

Cobalt recognized the Top International Dealer worldwide as one from Latin America, SportBas from Chile.

Also honoured were the Customer Satisfaction Award recipients. Independent of sales volume and based solely on CSI scores, dealers must achieve a Net Promoter Score of 75 percent or above, out of a possible 100, in the last quarter of the model year. Cobalt recognized 72 percent of the dealer organization, 28 of which maintained a perfect score of 100.

Each year a single dealership receives an award that represents a special effort to ensure customer satisfaction and as a result, increases their CSI score. The 2014 Most Improved CSI Award was presented to Boulder Boats in Las Vegas, Nevada.
The top CSI honours for the Central Sales Region was also the Worldwide CSI Award winner achieving a 100 percent score for the second year in a row. This award was presented to Gordy's Lakefront Marina, Lake Geneva, Wisconsin.

The Western Region CSI honours went to David's Sport Center in Oklahoma City, Oklahoma.

The South Eastern Region CSI Award was presented to Rambo Marine, Hazel Green, Alabama.

The North Eastern CSI Award was presented to Modern Marine, Nashville, Tennessee.

The Regional CSI Award for International dealers went to Boote Pfister in Germany.

Rookie of the Year Award is given to a first-year dealer with top ranking sales.  The 2014 award was awarded to Top Notch Marine, Pompano Beach, Florida.