Mutually active in promoting boating safety and education, Canadian Power and Sail Squadrons (CPS), Scarborough, ON and Salus Marine Wear, Kitchener ON have announced that they have formed a three-year partnership.
Salus Marine Wear, a manufacturer of Personal Flotation Devices (PFDs), will have increased marketing opportunities made available by CPS through cross-promotional advertising. This will include 150 of CPS' personnel conducting recreational vessel courtesy checks across Canada this year while wearing Salus PFDs. Salus Marine Wear's PFDs will appear in some CPS print advertisements and brochures, and each organization's website will feature links to the other's site. CPS members will also be able to benefit from special pricing opportunities when purchasing Salus products.
“This is a great partnership with lots of synergy,” said Steve Wagner, president of Salus Marine Wear. “Both organizations have the similar purpose of making boating safe and enjoyable. CPS has been in existence for over 70 years and Salus only 9 years. Salus will benefit from CPS's strong national exposure and long-standing association with the marine industry.”
“As a promoter of safe boating practices and education in Canada it is only natural to partner with SALUS Marine Wear, a creative Canadian PFD manufacturer that develops safety wear solutions adapted to all types of boating activities,” said Alain BriÃ¨re, CPS' executive director.
According to BriÃ¨re, Salus will have visual representation at CPS' Annual General Meeting & Conference scheduled for September 30 to October 4 at the Delta Sherbrooke Hotel in Sherbrooke, QC.
In October of 2007, CPS signed similar agreements with Weems and Plath, ICOM Canada and MariTech, each for three-year terms.
CPS is a not-for-profit organization and currently has more than 34,000 members.