Along with its dealers and business partners, Crestliner recently celebrated its 70th anniversary during the company's annual dealer meeting in mid August. The Otsego, Minnesota-based business' event included the introduction of new models, new dealer appointments and plans for an expanded TV presence.
"Seventy years is a huge accomplishment,' says Crestliner President Cecil Cohn. "We feel immense pride about Crestliner's legacy, how we`ve grown over the years and where we are headed in the future. Our customers, our dealers and our employees all deserve congratulations and thanks for the ongoing success of this great brand.'
New in 2016, Crestliner will be expanding its TV presence through a partnership with Jason Mitchell Outdoors. Jason Mitchell, host of the popular fishing and hunting television show for nine years, has a reputation as a top walleye guide on North Dakota`s Devils Lake. Mitchell's show reaches an estimated 12 million US households each week, airing 52 weeks of the year.
In the spotlight, Crestliner featured their 2150 Sportfish with Mercury`s new white 350 Verado outside Treasure Island Resort.
Crestliner has also redesigned two of its series – the Raptor and the Storm – improving amenities and fishing features. Other product enhancements for 2016 include improved cover canvas and all-new graphics for every boat model family, providing a refreshing new look.
Crestliner's growing dealer network was also highlighted during the event. Ten dealers received Million Dollar Dealer awards, with two of them exceeding US $3 million dollars in sales. In addition, 66 new dealers have joined the network in the past four years.
"The success of our dealers truly represents the success of Crestliner,' says Cohn. "We wouldn`t be where we are without the commitment, knowledge and incredible customer service of our dealer network, as they interact with and care for our customers every day.'
A division of Brunswick Corporation, Crestliner has been making boats since 1946. The company has received the CSI Award of Excellence in Customer Satisfaction for Aluminum Outboard Boats for the last seven consecutive years.