Discover Boating Canada Marketing Webinar Set for May 27

On May 27, Discover Boating Canada is inviting industry members to listen into the details for its 2015 marketing plan through a 30-minute webinar. The presentation will provide information about the organization's current marketing efforts as well as what's in store for later this year.

Discover Boating's mandate is to grow recreational boating as well as assist boat dealers to increase their business.

The webinar will cover strategic initiatives including:

• Advertising campaign (online and mobile) and how content marketing can help deliver on Discover Boating's core program objectives to grow the recreational boating industry

• Social media: Discover Boating's plan to engage the online community and how dealers can leverage the opportunity

• Public relations: how Discover Boating interacts with media to get them excited about the boating lifestyle and how dealers can get involved in these initiatives

• Promotional materials and web tools available to dealers at no charge

To register for Discover Boating Canada's 2015 Marketing Campaign on May 27, 2015 1:00 p.m. (EDT) visit:

Dealers with questions about Discover Boating's initiatives can contact, Tracey Hart, Director of Marketing, at