Discover Boating Canada has launched a new movie-making app on Facebook. The 'Welcome to the Water Movie Maker' app enables boaters to create their own customized short boating movie using photos of their favourite boating memories. However, the National Marine Manufacturers Association (NMMA), which manages the Discover Boating public awareness message, believes the app will prove to be a useful tool for boat dealers as well.
"This new movie-maker app helps people share their boating experience with others,' says NMMA President, Thom Dammrich. "We really need dealers to get on the bandwagon and join the movement and help us get people on the water. Basically, the app allows people to go onto Facebook, upload several pictures of a recent boating outing, put in captions and pick a music track. From that it makes a movie of their boating experience that they can then share on their Facebook page, YouTube or email to friends. I spoke with some dealers who think this can be a game changer. When they deliver a new boat, they take the family who purchased it out on the water to show them how to use it. They take some pictures, and when they get back, they use the app to create a movie of the customer's first experience on their new boat that they can give to them.'
Movie Maker can also be hosted on other company's Facebook pages, allowing the industry to share the new app with customers, members and fans to help promote boating this summer.