Discover Boating Canada says its website impressions are up over last year. The organization's summer marketing campaign is focused on promoting and generating interest in the boating lifestyle, while directing web traffic to manufacturer websites from discoverboating.ca.
This year's national bilingual media buy for Discover Boating is said to have delivered:
• 19 percent more views of the 'Stories of Discovery' online videos – seen by more than 500,000 Canadians and available for dealers and marinas to add to their websites.
• 49 percent more unique visitors to discoverboating.ca (more than 475,000 people)
• 169 percent more manufacturer referrals (more than 315,000 potential boaters to manufacturer websites)
These numbers compare the same time period year over year. Discover Boating says online video continues to be an important part of delivering these results. Canadians spend more time than any other country online, with an estimated 47 percent of that time spent watching online videos, providing an opportunity to connect with potential boaters and share with them the benefits of the boating lifestyle.