Discoverboating.com has been updated in an effort to make navigation easier and the Boat Selector Tool and DVD sign-up links more prominent.
According to Discover Boating, as new sections, tools and promotions are added to the site, the homepage design will highlight them while rotating between different features to keep content fresh. The organization has also been working on increasing consumer interaction time as well as ways to encourage return visitors.
Discover Boating's Boat Selector is reported to be the organization's best lead generation tool. Boat Selector has also undergone updates to improve its design and functionality, which include attractive imagery, videos on each boat type and quick survey tools to gather consumer feedback.