Encore Boat Builders, Lexington, SC, has announced that it has purchased all the assets and the name rights of Sundancer Pontoon Boat Company in Lebanon, MO.
Peter Murphy, an independent sales representative based in Ontario will be responsible for establishing dealers for the line in Canada from Ontario to the east coast.
“Sundancer will be a real bonus to our company and will increase our market exposure greatly,” said Steve Deese, CEO of Encore Boat Builders. According to Deese, Encore will begin producing the Sundancer pontoons in January 2011 and will begin establishing new dealers for Sundancer pontoons immediately. Further, Encore will gain some existing Sundancer dealers.
According to the company, the purchase will allow Encore to begin its growth plans for expanding in the pontoon market with an entirely new pontoon line. Encore, which manufactures the Bentley Encore line, reports a 50 percent increase in production this year and says it has doubled its dealer network in the last year.