BRP has redesigned its www.evinrude.com consumer website in an effort to draw additional traffic and provide consumers with more tools to help their purchase decision for an outboard engine, including current retail promotions and a listing of boat-builder partners for consumers searching for a complete boat-motor package.
“Our product website captures a very high number of consumers researching their outboard engine purchase,” said Yves Leduc, Vice President – General Manager for BRP's North America Division. “In today's technical age, it is important to provide our consumers with a website that delivers a valuable and useful resource. Keeping existing and potential new consumers on our website for product and educational information is imperative to communicating our many competitive advantages and ultimately building sales.”
New page layouts are said to provide a more user-friendly navigation experience, along with faster uploads. Competitive specification information, engine performance bulletins and a completely interactive ICON electronics feature enable consumers to research their potential engine purchase while an integral maintenance calculator – an interactive tool that determines the overall cost of ownership for a 3-year period – illustrates the company's E-TEC value proposition of no dealer scheduled maintenance for three years or 300 hours of use.