Bombardier Recreational Products (BRP) has announced its Spring Savings Event retail promotion for its Evinrude outboard engines.
To qualify, customers must purchase eligible Evinrude E-TEC outboards from participating Evinrude dealers from April 20 to July 4. The sales promotion offers the consumer a five-year BRP factory-backed limited warranty (three-year factory warranty plus an additional two-year B.E.S.T. coverage) on eligible outboards 25-horsepower and higher. There is also a cash-back offer of up to US $1,000 per engine on select models 40-horsepower and higher. In addition, consumers who take delivery of an eligible engine to re-power their existing boat during the promotion are qualified to receive a discount on select rigging packages (Analog, I-Command and ICON) with a retail value up to US $1,100.
“As we enter into the critical spring and summer selling period, it is imperative we provide our selling networks with a strong retail incentive to drive traffic,” said Yves Leduc, Vice President – General Manager for BRP's North America Division. “The incentives offered through this promotion offer the consumer a very attractive reason to buy.”
Spring Savings Event is similar to the company's Get an Early Start Sales Event that ran from January 1 to April 15, except for the addition of the cash-back offer in the spring promotion. The promotion is being supported by an advertising campaign that includes exposure in print, on-line and on television. Dealers will be provided with point-of-purchase materials to help them promote the sales event on their showroom floors.