Evinrude's New Gen 2 Series Challenges Outboard Paradigm


A thunderous applause erupted from a crowd of over 2,000 people after BRP revealed its new Generation 2 (G2) E-TEC series of Evinrude engines yesterday (June 13). Evinrude dealers from around the globe as well as media and BRP staff attended the company's unveiling at the Wisconsin Center in Milwaukee.

The new series, including seven engines ranging from 200 to 300hp, is completely redesigned from the ground up and offers a distinct new design, lower emissions, lower fuel consumption, numerous feature improvements as well as a selection of customizable colour panels.

The new outboard series is said to produce up to 75 percent fewer total regulated emissions, with 15 percent better fuel efficiency and 20 percent more torque than leading four-stroke engines from Evinrude's competitors.

"BRP's Evinrude brand is an integral part of one of the most innovative powersports companies in the world,' said Alain Villemure, Vice-President and General Manager of BRP's Marine Propulsion Systems division. "Our reputation for inventing and reinventing the playgrounds we're in dictates that a new era in outboard engine technology and design would originate from BRP.'

Redesign
Upon first glance, it's immediately obvious the G2 series is a departure from Evinrude's typical styling, something the company hoped to achieve. The series features colour panels that contrast against a dark grey border with a lightly texturized surface. The ‘Evinrude' nameplate on the engine now runs vertically instead of horizontal.

Designed from scratch, the G2 represents Evinrudes first totally new product in 38 years.

To deliver the previously mentioned improvements to fuel efficiency, emissions and torque, BRP utilized Computational Fluid Dynamics (CFD) modeling software to understand exactly what was taking place inside the engine. Through this insight, Evinrude engineers were better able to understand what was taking place in its existing engines and create a new design to significantly improve efficiency in several ways.

Other highlights include:
• Clean rigging  encloses multiple cables found on most designs into one neat central tube, freeing up additional space at the back of the boat
• Auto trimming feature – adjusting the engine's trim to an ideal setting without the need for driver input
• Integrated hydraulic steering within the outboard, adding to a cleaner overall appearance
• Compatibility with integrated 'i-Touch' digital control gauges
• In-engine two-gallon oil tank – with new time-to-empty notice
• Improved midsection stability
• iDock – joystick docking system branded by Evinrude

"This engine stands alone, in the industry and on the water,' said Chris Dawson, Vice-President and general manager of Global Sales and Consumer Experience. "Until now, achieving these levels of performance and integration was unheard of. Add to this the fact that this engine produces, by far, the fewest emissions of any outboard engine on the water, and it's clear to see why the new Evinrude E-TEC G2 engines will change the face of boating.'

One major inspiration for the G2's modular-styled appearance is attributed to the armour of the fictional hero Iron Man.

Despite the dramatic new look, the new outboards retain the brand's historic logo, trademark ‘swoosh' (although you can now choose its colour), air intake shape and rear facia.

Since the G2's enclosure system includes power steering, hydraulic steering and a two-gallon oil tank, the new models are heavier than Evinrude's first generation units.  However, the company says its new models still boast the best power-to-weight ratios within their respective classes.

All of the the new G2 engines run on 87 octane fuel.

Customization
Since BRP's designers and engineers were able to start completely fresh on the G2's design, the engine benefits from several ingenious new features. This includes the ability to customize the engine's look by switching the engine's top and side panels as well as the colour of its 'swoosh' decal. BRP hopes this will create an additional profit centre opportunity for its dealers, since the six-screw panels are simple to swap out and easy to stock and order.

In addition to the five standard panels colours (black, white, blue, red, and grey), the company has already partnered with seven OEMs to offer boat-matched ‘hero' colours. Journalists had the opportunity to test several of these earlier in the week.

Models
Evinrude's G2 ETEC outboards currently include: 200 H.O., 225, 225 H.O., 250, 250 H.O., 275 and 300 horsepower models. Although G2 models outperform and are more efficient than BRP's existing models of the same horsepower, the company reports that it is still manufacturing its ‘Generation 1' units in those power ranges.

Warranty
BRP's next generation of Evinrude E-TEC engines will be backed by its new 5-5-5 warranty, which includes a five-year engine warranty (in select markets – for North America, three years of BRP Limited Warranty plus two years of BRP Extended Service Terms), five-year corrosion warranty, and 500 hours with no dealer-scheduled maintenance. Although BRP expects this to resonate well with consumers, there is a concern among dealers that this may reduce service opportunities for dealers. However, BRP says dealers will benefit greatly from the new opportunity to sell the customizable engine panels as well as from the marketing support – including television commercials – it will use to promote the G2's launch. Evinrude also plans to offer dealers additional opportunities for extended warranty sales, but has not yet announced what those might include.

G2 series models will become available from BRP dealers starting this fall.

The Evinrude engine line-up ranges from 3.5 to 300 horsepower. In addition to Evinrude outboards, BRP's portfolio includes Sea-Doo watercraft, Ski-Doo and Lynx snowmobiles, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters and Rotax propulsion systems and engines. The organization generates annual sales of over $3 billion from 105 countries and currently employs approximately 7,100 people worldwide.

Additional insight into the G2 series design and development will be posted in the July/August issue of Boating Business.