Fifth Annual Aquapalooza Draws Up To 70,000 People


An estimated 7,000 boats and 65,000 to 70,000 people attended a concert by Brad Paisley on Saturday, July 10, at Sea Ray's AquaPalooza 2010 Signature Event on Lake Travis near Austin, Texas.

The event is believed to have broken all previous Signature Event attendance records. This year's Signature Event attendance numbers are a compilation of on-site estimates by state and local officials, online registrations, and aerial comparisons and calculations. This year's results are nearly double last year's record-setting event.

“We are extremely complimentary of the event organizers. From a public safety perspective, the event was very successful,” said Roger Wade, public information officer from the Travis County Sheriff's Office. “We plan for the worst and hope for the best. This event turned out to be the best, with very few on-water incidences, especially for an event of this magnitude.”

“Aside from the attendance records, we are most pleased that the boating lifestyle continues to be enjoyed safely in an event as large as AquaPalooza,” said Rob Noyes, vice president of marketing for Sea Ray. “This year's event was larger and more complex in every facet. It included multi-day activities around Lake Travis and in the Austin area. We had a more significant land presence for our vendors and attendees, and we had incredible cooperation with our music talent, especially Brad Paisley and his team.