Four Winns Launches Retail Programs For Boat Show Buyers


Rec Boat Holdings has announced a new retail promotion in support of the winter boat show season. 

The company's “What's Next is Now Celebration” retail program for its Four Winns brand of boats will provide consumers with up to $25,000 in cash-back incentives when purchasing a qualifying boat.

"Along with our aggressive new product launch plan continuing to roll out, we feel a strong retail promotion will put us in a great position for generating traffic at the shows,” stated Roch Lambert, Group President, Rec Boat Holdings. "Our network remains healthy and ready for the 2012 boat show season; the What's Next is Now Celebration program will offer that extra boost to spark retail activity at the shows.”

With its “What's Next is Now” new model roll-out message, the company has launched more than 10 new boats including the new 27-foot V275 launched at the recent Paris Boat Show. In addition to the retail incentive, the company has issued a "Dare to Compare' program which challenges the consumer to compare Four Winns models against competing brands. With a tool developed for the dealers and provided to a potential customer, the shopper will have the opportunity to compare the built-in value of a Four Winns against a competitive model.

The retail program runs until March 31, 2012. Dealers will be provided point-of-purchase materials to promote the program as well as Dare to Compare cards and banner advertising for their websites.