Higher Attendance, Good Sales at Moncton Boat Show


Show organizers and boat dealers were pleased with this year's Moncton Boat Show, which attracted higher attendance and produced good sales. The show was held at the Moncton Coliseum Complex in New Brunswick in late March.

Show organizers report a total of 70 exhibitors at this year's event and an overall attendance of more than 8,000 visitors, up nine percent from 2010.

The show is organized by Master Promotions, which also produces the Halifax Boat Show and the BC Boat and Sportsmen's Show.

“Sales and attendance were up,” says Denise Miller, Master Promotions' Publicist. “This year they were lined up at the door to get in. On Saturday the aisles were jammed. People were buying.”

Miller believes the addition of several new boat lines at the show helped to draw more consumers to the show. “We got the word out that there would be new lines plus old favourites,” says Miller. “Sea-Doo was represented this year by Hi-Tech Power Sports (Moncton, NB), we had Legend boats, Stingray and one dealer brought Crestliner. While some of these lines may have been at the show in the past, it's been awhile, so that just added to the excitement.”

Miller reports that a lot of consumer attention was focused on pontoon boats and mid-sized fibreglass boats. She added that aluminum boats and PWCs were well received at the show as well.

Exhibitor feedback on the show was positive.

“Attendance was up and we found there was more movement on Friday,” notes Sylvia Waugh, Business Manager for Phil's Auto & Recreation, Fredericton, NB. “We were busy at our booth. This year we brought models from Bayliner, Glastron and Bennington. When all the dust settles our sales were comparable to last year. We've sold a lot of boats this week as a result of leads from the show.”

Next year's Moncton Boat Show is scheduled for March 23 to 25 inclusive.