Jaguar celebrates 75 years


This year marks the 75th anniversary of the Jaguar name and 75 years of looking forward, designing and building cars that represent the very best of technical innovation, design leadership and sporting success.

William Lyons founded Swallow Sidecars in 1922, and went on to create a range of “SS”-branded motorcycle sidecars and automobiles in the 1920s and early 1930s. When it came to the launch of the all-new SS 100 in 1935, Lyons wanted a new and evocative name for his cars.

After asking his advertising agency for suggestions, Lyons chose a daring new name, and the SS 100 sports car became the world's first Jaguar.

The Jaguar name was an ideal choice. It represented a feline grace and elegance, plus the power and agility that set his cars apart.

Over the years, Jaguar has built some of the world's most iconic cars. The XK120, introduced in the late 1940s, was an instant sensation and the most glamorous sports car of the period.

The C Type and D Type race cars that followed dominated motor racing in the 1950s. The E-Type, launched in the heady 1960s, has repeatedly been called the most beautiful car ever built, and it defined a whole generation.

Sports cars have always defined Jaguar, but the company has also built some of the industry's most memorable sedans like the Mark II of the early 1960s and the renowned XJ.