KCS International, Inc., Oconto, WI, parent company of Cruisers Yachts and Rampage Sport Fishing Yachts, held a ribbon cutting ceremony unveiling its new factory showroom at the annual Cruisers Yachts dealer meeting on September 13.
“With new inventory on display in the showroom, our dealers can bring customers here, rather than stock all models on-location,” said Russ Davis, Director of Marketing for KCS International. “This is really the next big step in the marine industry. Many dealers are reluctant to stock all models so the showroom creates a win-win situation for all parties.”
The 15,000 square-foot showroom features up to 12 current year models and includes a VIP program that provides the Cruisers Yachts and Rampage Sport Fishing Yachts dealers the opportunity to bring current and potential customers to the headquarters in Oconto to experience the yacht building process first-hand by way of a step-by-step tour of the production facility.