Little Falls, Minnesota-based Larson Boat Group unveiled its 2015 Model Year lineup during its annual dealer event in late August. Held at the San Diego Sheraton Hotel and Marina in San Diego, California, the event reportedly drew 290 guests representing dealerships from around the world, including nine dealers based in Canada.
“The attendance, participation and strong sales and order activity we had in San Diego is a key indicator our strategy and product plan is being heard and well received by our existing dealer partners as well as our newest partners,” said Larson Boat Group President and CEO, Rob Parmentier.”The feedback from our dealer partners and time together at our dealer celebration in San Diego is invaluable and key to our continued win – win partnerships we have with dealers throughout the world,”
Larson Boat Group introduced over a dozen new models for the 2015 model year including the Striper 200 WA, Larson FX 1850 TL, the Larson Escape brand extension – Larson Escape RT (which includes nine new models).
In additional to new models, the company revealed an assortment of exterior changes to its current model product portfolio.
“San Diego's sales activity, which we are still continuing to see the effects of, is a direct result of our ability to listen to our dealer partners, the market and our owners to affect change promptly to impact sales and dealer relationships,” said Pat Blake, Larson Boat Group Vice President of Sales and Marketing.
Larson Boat Group designs, builds and markets 58 models of boats within three brands: Larson, Triumph and Striper. The 100-year-old company sells its boats through dealers located throughout the United States, Canada and worldwide.