Legend Boats Opens New Location in Quebec


Legend Boats, headquartered in Whitefish, Ontario, is in the process of acquiring land and a retail facility in the city of Ste. Marthe Sur Le Lac, Quebec. The move represents the opening of the Legend's third company-owned and operated retail store.

The site was previously home to one of Legend Boats' most successful dealer operated locations in Canada and offers over 20,000 square feet of showroom and office space as well as a fully equipped parts and service department.  

Legend expects to complete the transaction by May 2016, with the location up and operating in time for the summer boating season.

Legend currently owns and operates two retail dealerships in Ontario. "Managing dealerships ourselves allows us to gain first-hand feedback and input on what our customers really like about our boats,' says Marc Duhamel, Legend's co-CEO. "It offers us a testing-ground to execute our systems and share our proven processes and successes with our Dealer Network across Canada.'  

"Legend Boats' mission is to create memories and we feel this new facility will help us make many new and exciting memories for our customers in Montreal over the coming years,' says Jamie Dewar, Legend's co-CEO. "We have a huge opportunity to further build our brand in the Quebec marketplace, and are very excited about our new Legend facility.'

"We feel that our great products combined with our extreme focus on the customer experience will help us solidify our position in the Montreal market,' says Duhamel.

Legend Boats designs and manufactures aluminum fishing, fish n' ski and cruising boats as well as a variety of pontoon models that are distributed across the country via a network of over 50 dealers.