Legend Officially Opens Montreal Location


Legend Boats' Montreal Store opening attracted media personalities, suppliers, City officials and the Mayor of Ste-Marthe-sur-le-Lac this week. The July 13th ribbon-cutting ceremony and appreciation breakfast was held at the company's newly acquired 20,000 square-foot facility.

Co-CEO Jamie Dewar and National Sales Manager Pete Lafreniere introduced the new building, the brand and thanked all those in attendance, not only for coming, but also for all of their help in making the opening a success.

"It is Legend Boats' mission is to create memories and we feel this new facility will help us make many new and exciting memories for our customers in Montreal over the coming years,' says Dewar. "Wowing customers by exceeding their expectations is an important core value of our Whitefish, Ontario-based company, which was founded nearly 50 years ago.'

"Our innovative and thoughtful design always keeps the rugged Canadian climate in mind,' says co-CEO, Marc Duhamel. "We feel that our great products combined with our extreme focus on the customer experience will help us solidify our position in the Montreal market.'

Legend Boats designs and manufactures aluminum fish/ski/cruise boats and a variety of models of pontoon boats that are distributed throughout the country, with over 50 Legend Boat Dealers across Canada.

"Managing dealerships ourselves allows us to gain first-hand feedback and input on what our customers really like about our boats,' says Duhamel, "It offers us a testing-ground to execute our systems and share our proven processes and successes with our Dealer Network across Canada.'

Legend Boats already owns and operates two retail dealerships in Ontario.

The company is also accepting resumes from those potentially interested in joining the Legend team (https://legendboats.bamboohr.com/jobs/).