Lowrance Extends Exclusivity Agreement with Fishing Holdings


Fishing and navigation electronics brand, Lowrance, Tulsa, Oklahoma, announced a renewed exclusive standard fit partnership with Fishing Holdings, LLC. The relationship agreement, signed for an additional three years, spans across all Fishing Holdings' brands including Ranger Boats, Triton Boats and Stratos Boats.

"Ranger, Triton and Stratos boats are well known for performance, both in tournaments and in purely recreational fishing,' said Leif Ottosson, CEO and President, Lowrance. "Our Lowrance HDS and Elite series fishfinders and navigation systems give these anglers the features they need to make their time on the water as productive and enjoyable as possible.'

"Owners of our boats are a special breed,' said Randy Hopper, President, Fishing Holdings. "Over the years we've found that our relationship with Lowrance gives that to our customers and we are excited about our future collaboration.'

Lowrance's HDS Gen2 Touch, Elite-5 CHIRP and Elite-3x navigation and fishfinding systems will be available as standard equipment on all Fishing Holdings' models. Lowrance will also co-sponsor events in conjunction with Fishing Holdings including FLW Outdoors, the Texas Team Trail, Cabela's National Walleye Tour and Owner's Tournaments.

Lowrance's HDS Gen2 Touch delivers a widescreen display with touchscreen functionality as well as four-channel sonar technology and a powerful internal GPS receiver. The Elite-5 CHIRP fishfinder/chartplotter combination includes built-in detailed high-definition mapping, Insight Genesis social mapping compatibility, CHIRP sonar technology and Advanced Signal Processing. The Elite-3x fishfinder offers a crisp display and award-winning Lowrance Broadband Sounder technology with selectable dual-frequency operation.