Mainship Trawlers, Millville, NJ, has announced that True North Yachts, Mississauga, ON, is now one of its dealers.
John Armstrong, True North Yachts Manager of Mainship Sales, will be responsible for looking after the brand on behalf of the dealership.
“We're excited about True North Yachts handling the Mainship line because of the successful sales and representation of the product that John Armstrong has given us over the years,” says Jim Krueger, Mainship Yachts' Vice President. “John is handling all of the Mainship leads and sales for the company and he's a very knowledgeable salesman. True North Yachts is a very respectable sailboat dealer and trawlers are very compatible with their dealership.”
True North Yachts, which is also a dealer for sailboat brands Hunter Marine and Dufour Yachts, made the decision to acquire the Mainship brand after inspecting a new model from the manufacturer at a recent boat show. “We've been extremely impressed with the quality of the product,” says Armstrong. “We previewed Mainship's new 35 Trawler at the Miami International Boat Show and the fit and finish on that boat is outstanding. I've never seen a better Mainship in my life, and I've sold a lot of them.”
Already happy to announce making its first sale of a 35 Trawler, True North expects to take delivery of its first Mainship in mid-June. The Mississauga dealer also plans to have a Mainship 35 Trawler on display at the Port Credit Boat Show in late August.
“Given the current economic climate obviously we're trying to stock wisely,” explains Allan Mestel, True North Yachts Vice President and Dealer Principal. “We now have three lines and need to be prudent with our floorplan dollars and we feel confident we can sell the brand off of the 35 Trawler.”
According to Armstrong, the line was a good fit for the dealership thanks to the improvement in performance trawlers have experienced in the last several years. “Older trawlers go approximately seven knots,” he says. “The new generation trawlers with the semi-displacement hulls can outrun weather if you have to, and that's what people want.”